Yumie White (“Yumie White,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit yumiewhite.com (the “Site”) or engage in transactions through it.

Collection of Personal Information

We collect two types of information:

• Device Information: When you visit our Site, we automatically collect information about your device, including web browser details, IP address, time zone, and cookies installed on your device. This helps us understand how you interact with our Site.
• Order Information: When you make a purchase, we collect personal details such as your name, billing and shipping addresses, payment information (including credit card numbers, email address, and phone number). This information is necessary to process your orders and provide customer service.

Use of Personal Information

We use your personal information for the following purposes:

• Fulfilling orders placed through the Site, including processing payments, arranging for shipping, and providing invoices and order confirmations.
• Communicating with you, including responding to your inquiries and providing information about our products or services.
• Screening orders for potential risk or fraud, and enhancing the security of our Site.
• Optimizing and improving our Site by analyzing how customers browse and interact with it.
• Personalizing your experience and providing targeted advertisements or marketing communications that we believe may be of interest to you, in accordance with your preferences and applicable laws.

Use of Cookies

Cookies are data files placed on your device or computer when you visit our website. They serve several purposes, including:

• Cookies enable basic website functions like page navigation and access to secure areas of the website.
• We use cookies to analyze how visitors interact with our website, including which pages are visited and how often. This helps us improve the website's performance.
• Cookies allow us to remember your preferences and customize your experience based on your interactions with the site.
• Cookies help us deliver targeted advertisements that we believe may be of interest to you based on your browsing behavior.

By using our website, you consent to the use of cookies as described in our Privacy Policy.

Sharing of Personal Information

We share your personal information with third-party service providers to help us fulfill orders and operate our business effectively. These include:

• Shopify, which powers our online store. You can read more about how Shopify uses your Personal Information in their Privacy Policy.
• Google Analytics, which assists us in understanding how our customers use the Site. Learn more about Google’s practices in their Privacy Policy.

We may also disclose your personal information to comply with legal obligations, respond to lawful requests for information, or protect our rights.

Behavioural Advertising

We may use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information on how targeted advertising works and how to opt-out, visit the Network Advertising Initiative’s NAI educational page.

You can opt out of targeted advertising through:

• Facebook
• Google
• Bing
• Digital Advertising Alliance

Data Retention

We retain your Order Information for our records unless you request its deletion. This helps us fulfil legal obligations, resolve disputes, and enforce our agreements.

Errors and Omissions Disclaimer

Yumie White is committed to ensuring that the information on our website is accurate and up-to-date. However, we do not warrant or guarantee the accuracy, completeness, or reliability of any information on this site. We disclaim any liability for errors or omissions in the content of this website.

General Disclaimer

The information provided on the Yumie White website is for general informational purposes only. While we endeavor to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability, or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to request that we correct, update, or delete it. You can exercise these rights by contacting us using the contact details provided below. Please note that your information may be transferred outside of Europe.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this page periodically for any updates.

Minors

Our Site is not intended for individuals under the age of 12.

Additional Information

• Do Not Track: We do not alter our Site’s data collection and use practices in response to Do Not Track signals from your browser.
• Text Marketing and Notifications: By providing your phone number during checkout or subscribing, you consent to receive text notifications (order updates, abandoned cart reminders) and marketing messages. You can opt out of receiving these messages at any time by replying STOP to any message or using the unsubscribe links provided.

Contact Us

If you have any questions about our privacy practices, need further information, or wish to file a complaint, please reach out to us via email at help@yumiewhite.com.